Smart Phones Deliver Best Quality Video


Today, businesses large and small are blogging to get their ideas out there. My company is no different. We know it makes a difference since potential customers mention them. At the same time, we are always looking for new way to explore and expand the conversation about technology and the supply chain.

For some, video is more engaging and convenient. At the same time, viewers are becoming increasingly demanding about quality. They only want to watch good quality video. In that pursuit, I set about researching and testing the available technology a number of years ago. I looked at the latest camcorders but soon realized that getting the footage from the recorder to YouTube was onerous.

Next, I considered mobile devices. At the time, I had access to an iPhone 6 and found that it offered even better video quality than the camcorder. I got even better results with a Samsung Galaxy S7 Active phone. Finally, though, I settled upon the iPad Pro because I discovered a package called the Padcaster. This package included a lens bracket, a lens, a unidirectional microphone, and the necessary cables and screws.

I opened the box, put the whole thing together, set up the iPad and started making videos. I added a tripod to the mix and set up lighting and backdrops. The quality, through no fault of the added hardware, was disappointing. I even got a big glossy white board from Home Depot to use as a background, but still didn’t get the quality I wanted.

Next, I went to the Apple store and shared my experience. The response was very swift. The Apple technician thought maybe I was having a hardware issue, so he replaced it. Unfortunately, that did not improve the quality of the video at all. In the end, I’ve come to think that Apple is resting on its laurels and is not paying attention to the users wants and needs.

In the end, I went back to the Samsung Galaxy S7, although I wasn’t completely happy with it. Even though the software experience is not the greatest, the pone makes very good quality videos and also takes good quality pictures.

samsung-phonesPhoto courtesy: Samsung

Of course, time will tell where the technology will take me in the future. The Google Pixel is interesting as well, because Google has decided to make its own hardware, which gives plenty of leeway for Google to make the best phone ever. it is much easier to optimize the operating system and the software for a specific hardware, rather than making it support several hardware devices. I believe the Google Pixel is going to give Apple a nice run for its money.

So what do you think? How is this smart phone evolution impacting your supply chain? How are you using these tools to improve your supply chain or communication? Let us know in the comments section below.

Originally published at on Feb 29, 2018.

Puga Sankara is the co-founder of Smart Gladiator LLC. Smart Gladiator designs, builds, and delivers market-leading mobile technology for retailers, distributors, and 3PL service providers. SG LoadProof is a patent pending Centralized Enterprise Photo/Video Document System on Cloud for Supply Chain. SG LP is built on the fact that photos & videos are vital docs as important as POs/SOs/Legal Contracts/Fulfillment Orders that reside in ERP/WMS/TMS systems, that serve as compelling, conclusive, unequivocal proof of crucial, critical, vital operations executed in Supply Chain within/across orgs when fulfilling customer orders as well as meeting contractual obligations between orgs as merchandise is transferred between different parties that partake in Supply Chain functions & operations. And these photos/videos data should not be stored in someone’s Smartphone or Email Inbox or in their personal/work Computer, but should be stored in a Centralized Enterprise system, where such data can be pushed into super-fast, stored securely, accessible to all stake holders (CFO/Sales Reps/Customer Support/AR/AP) in an org, as well as facilitates super-fast retrieval/sharing. LP is an Enterprise System of record for Photo/Video docs & is as important as an ERP which is an enterprise system of record for POs, SOs, Legal Contracts between parties etc. that have huge legal ramifications, also as important as a WMS (Warehouse Management System) that hold indispensable shipment & fulfillment data on orders. Like how Instagram, Facebook, Snapchat etc. have evolved into social media platforms/systems that enable individuals to showcase their beauty/pretty clothes/lovely cosmetics/hep coolness etc., LoadProof is an Enterprise system that holds similar photos/videos, but for a different reason, not for show off, but to serve as compelling, conclusive, unequivocal & indisputable system of record and proof that can be presented even in the court of law, when there is a dispute between parties while they execute many facets of the Supply Chain functions & operations. Puga is a supply chain technology professional with more than 25 years of experience in deploying capabilities in the logistics and supply chain domain. His prior roles involved managing complicated mission-critical programs driving revenue numbers, rolling out a multitude of capabilities involving more than a dozen systems, and managing a team of 30 to 50 personnel across multiple disciplines and departments in large corporations such as Hewlett Packard. He has deployed WMS for more than 30 distribution centers in his role as a senior manager with Manhattan Associates. He has also performed process analysis walk-throughs for more than 50 distribution centers for WMS process design and performance analysis review, optimizing processes for better productivity and visibility through the supply chain. Size of these DCs varied from 150,000 to 1.2 million SQFT. Puga Sankara has an MBA from Georgia Tech. He can be reached at [email protected] or visit the company at Also follow him at

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